Idea Generation Out of a universe of nearly 800 stocks, typical Sell side coverage is limited to only 250 companies. So we at Alchemy use filters based on investment themes and regularly interact with trade and industry analysts to build us a parallel working universe. This helps us in accurately recognizing ideas with true potential. Company / Management Meets We identify companies with huge addressable opportunity, sustainable competitive advantage and scalability, and touch base with their Senior and Middle Management periodically to better understand the dynamics of their businesses. Alchemy also conducts regular interactions with suppliers and consumers to help build conviction in investment drives. In-Depth Financial Analysis & Evaluation We at Alchemy first undertake an in-depth financial analysis of a company, post that we develop a financial model that enables them to best forecast and evaluate their positions recurrently. Qualitative Feedback Alchemy collates qualitative feedback on the company, its promoters and management from trade, industry and banking channels. Portfolio Construction & Ongoing Review Alchemy conducts a comprehensive review of every company each quarter. The overall portfolio is reviewed every month or earlier, in case of adverse situations. This involves reaffirmation of expectations from the stock, company meetings, corporate developments, results and change in industry fundamentals within a given time period. Exit Strategy We at Alchemy set target prices for each stock in a portfolio and continuously review them. The company exits stocks as soon as the risk-return is not in the investor’s favour anymore or in the event of a better opportunity arising. Thus, Alchemy with its strong reliance on in-house research is able to leverage the fund management teams’ extensive network of corporate and business contacts built over the last 18 years. This network helps in picking up business trends early and also create “reality checks”.